Chinese singles have become 15% of the population, i.e. they exceed 220 million. It is a break with the past, which their parents observe with uneasiness, used to promoting marriages.
T-shirts with "Proud Single Social Club" appear. Consumption related to personal care is on the rise, including tourism, top cosmetics, small appliances, pets, and training for physical and spiritual well-being.
They live in very urbanized areas, spending a lot on their image, just like what happens in US cities. The young USA select the symbolism behind the brand, they go directly to the brand.
Due to the social structure still anchored to the elderly, especially in the vast countryside, this new lifestyle, similar to the West, is considered an act of revolt. It is accomplished and planned by avoiding sexual ties and making totally free choices.
The European luxury market must therefore adapt to it, forgetting the classic scenario of the gift made on the occasion of anniversaries, engagements etc. (jingdaily.com / Sept 26, 2019)
The food of the Chinese people for centuries has been pork, albeit less today .
However, health and economic events could accelerate a reversal of their tastes.
Half of the pigs in the world live in China. The African plague has been decimating them for over a year. Less availability and very high prices. It is a big problem for Beijing, which has had to increase its imports, starting with Washington (a theme present in the Trump-Jinping negotiation), and financing farmers. Which are breeding giant specimens (see photo).
The millennials, at least for consistency with the rebellion, will they throw themselves on mutton, chicken, bovine? And will the pigskin for gloves and clothing, typical of local production, be replaced by other national or foreign animal origins?
Probably it will abandoned in favor of tech materials in the likeness of the latest generations of advanced societies
T-shirts with "Proud Single Social Club" appear. Consumption related to personal care is on the rise, including tourism, top cosmetics, small appliances, pets, and training for physical and spiritual well-being.
They live in very urbanized areas, spending a lot on their image, just like what happens in US cities. The young USA select the symbolism behind the brand, they go directly to the brand.
Due to the social structure still anchored to the elderly, especially in the vast countryside, this new lifestyle, similar to the West, is considered an act of revolt. It is accomplished and planned by avoiding sexual ties and making totally free choices.
The European luxury market must therefore adapt to it, forgetting the classic scenario of the gift made on the occasion of anniversaries, engagements etc. (jingdaily.com / Sept 26, 2019)
The food of the Chinese people for centuries has been pork, albeit less today .
However, health and economic events could accelerate a reversal of their tastes.
Half of the pigs in the world live in China. The African plague has been decimating them for over a year. Less availability and very high prices. It is a big problem for Beijing, which has had to increase its imports, starting with Washington (a theme present in the Trump-Jinping negotiation), and financing farmers. Which are breeding giant specimens (see photo).
The millennials, at least for consistency with the rebellion, will they throw themselves on mutton, chicken, bovine? And will the pigskin for gloves and clothing, typical of local production, be replaced by other national or foreign animal origins?
Probably it will abandoned in favor of tech materials in the likeness of the latest generations of advanced societies
I millennial cinesi e i maiali giganti sponsorizzati da Xi Jinping
I single cinesi sono diventati il 15% della popolazione, cioè superano i 220 milioni. E' una rottura con il passato, che i loro genitori osservano con disagio, abituati a promuoverne i matrimoni.
Appaiono magliette con "Proud Single Social Club". I consumi legati alla cura della persona sono in crescita, destinati ad esserlo pure quelli di turismo, cosmetici top, elettrodomestici piccoli, animali da compagnia, training per benessere fisico e spirituale.
Vivono nelle aree molto urbanizzate, spendendo parecchio per la propria immagine, al pari di quanto avviene nelle metropoli statunitensi. I giovani USA selezionano la simbologia che sta dietro il marchio, loro vanno direttamente sul brand.
Per assetto sociale tuttora ancorato agli anziani, specie nelle vasta campagne, questo nuovo stile di vita, analogo all'occidente, è considerato atto di rivolta. Ci si realizza e programma evitando i legami sessuali e compiendo scelte totalmente libere.
Il mercato del lusso europeo pertanto vi si deve adeguare, dimenticando il classico scenario del regalo fatto in occasione di anniversari, fidanzamenti etc. (jingdaily.com /Sept 26, 2019)
Mangiano, seppur di meno, l'alimento per secoli base del popolo cinese: il maiale.
Vicende sanitarie ed economiche potrebbero però accelerare un'inversione dei loro gusti.
Metà dei suini del mondo vive in Cina. Da oltre un anno la peste africana li sta decimando. Meno disponibilità e prezzi altissimi. E' un grosso problema per Pechino, che ha dovuto incrementarne l'import, a cominciare da Washington ( tema presente nel negoziato Trump- Jinping), e finanziare gli agricoltori. I quali stanno allevando esemplari giganti (v.foto).
I millennial, almeno per coerenza con la ribellione, si butteranno su montone, pollo, bovina? E la pelle del porco per guanti e vestiario, tipica della produzione locale, verrà sostituita da altre origini animali nazionali od estere?
Probabile invece che a somiglianza delle ultime generazioni delle società evolute venga abbandonata del tutto a favore dei materiali tech
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