H&M, Mercedes, others stop Amazonian leather..but Chinese, Italians, others palm off it in their exhibitions
Buying Brazilian meat or leather is risky, they could derive from deforestation. Adidas, Nike, BMW, General Motors, Volkswagen admit to ignoring the true origin of these supplies. That leather is very often exported to China - writes Global Company - and to Europe - the writing blogger adds . Mercedes admits that its supplier Lear Corporation excludes any non-Amazonian leather sales commitment. Much less the same Brazilian raw material sellers do, like Vancouros.
Cars, shoes and furniture are involved, such as IKEA, DFS, Ashley, which buy from the Chinese people (HTL) the leathers of an officially unknown source, actually collected in Brazil.
Announcing a responsibility strategy on deforestation is different from achieving it, the NGO Global Canopy emphasizes. (news.mongabay.com / 2019/08/27)
Brands do more marketing than environmental policy. After all, bringing promises of improvement and new materials substituting the leather, for example, helps to understand by social media and newspapers what the consumer thinks and to prepare him\her for future higher prices.
Moreover, it is prevalent that we refuse to pay an increase to be 'green' the article.
Fast fashion contributes to increasing the demand for raw materials. It succeeds in concentrating the consumer's desire on the new models, pushing him\her to enter the store twice a month to see the news. It happens from Zara. They just talked about it in New York fashion week. Strategies that involve exploitation with survival wages in Bangladesh, the Philippines, Vietnam, Ethiopia or even Los Angeles with undocumented immigrants. The writer of this blog can easily add areas of southern Italy.
To change the situation the pace of technology should accelerate, in Silicon Valley as in New York City.
Modern Meadow gets skin in the laboratory without killing, others make silk similar to spiders etc.etc. (pbs.org / newshour, Sept. 8, 2019)
Speaking of clever advertisements, the last one belongs to the Swedish H&M: <We stopped buying leather from Brazil due to the environmental risks of Amazonian fires, linked to the new cattle>. It added that "vast majority of the group's leather originates from Europe". (reuters.com / Sept 5, 2019) It knows, however, that the leading Italian tanneries, after the Chinese and the other Europeans, are the big customers of the Brazilians, who sell them their semi-tanned Amazonian leathers, from the wet blue upwards.
It so happens that in Shanghai, Paris, Milan, the fairs of leathers offer, behind fig leaves, materials actually coming from the deforested areas of Brazil.
A series of underlying lies and paid silences..So, is it ethical fashion? No, it isn't.
Cars, shoes and furniture are involved, such as IKEA, DFS, Ashley, which buy from the Chinese people (HTL) the leathers of an officially unknown source, actually collected in Brazil.
Announcing a responsibility strategy on deforestation is different from achieving it, the NGO Global Canopy emphasizes. (news.mongabay.com / 2019/08/27)
Brands do more marketing than environmental policy. After all, bringing promises of improvement and new materials substituting the leather, for example, helps to understand by social media and newspapers what the consumer thinks and to prepare him\her for future higher prices.
Moreover, it is prevalent that we refuse to pay an increase to be 'green' the article.
Fast fashion contributes to increasing the demand for raw materials. It succeeds in concentrating the consumer's desire on the new models, pushing him\her to enter the store twice a month to see the news. It happens from Zara. They just talked about it in New York fashion week. Strategies that involve exploitation with survival wages in Bangladesh, the Philippines, Vietnam, Ethiopia or even Los Angeles with undocumented immigrants. The writer of this blog can easily add areas of southern Italy.
To change the situation the pace of technology should accelerate, in Silicon Valley as in New York City.
Modern Meadow gets skin in the laboratory without killing, others make silk similar to spiders etc.etc. (pbs.org / newshour, Sept. 8, 2019)
Speaking of clever advertisements, the last one belongs to the Swedish H&M: <We stopped buying leather from Brazil due to the environmental risks of Amazonian fires, linked to the new cattle>. It added that "vast majority of the group's leather originates from Europe". (reuters.com / Sept 5, 2019) It knows, however, that the leading Italian tanneries, after the Chinese and the other Europeans, are the big customers of the Brazilians, who sell them their semi-tanned Amazonian leathers, from the wet blue upwards.
It so happens that in Shanghai, Paris, Milan, the fairs of leathers offer, behind fig leaves, materials actually coming from the deforested areas of Brazil.
A series of underlying lies and paid silences..So, is it ethical fashion? No, it isn't.
Comprare carne o pelle brasiliane è rischioso, potrebbero derivare dalla deforestazione. Adidas, Nike, BMW, General Motors, Volkswagen ammettono di ignorare la vera provenienza di tali forniture. Quella pelle molto spesso è esportata in Cina -scrive Global Company- e in Europa -rammenta chi scrive. Mercedes ammette che il suo fornitore Lear Corporation esclude ogni impegno di vendita pellame non amazzonico. Tanto meno lo fanno gli stessi venditori brasiliani di materia prima, come Vancouros.
Vengono coinvolte automobili, scarpe e arredamento, come IKEA, DFS, Ashley, che acquistano dai cinesi (HTL) pellami di fonte ufficialmente sconosciuta, in realtà raccolti in Brasile.
Annunciare una strategia di responsabilità sulla deforestazione è diverso dal realizzarla, sottolinea l'ong Global Canopy. (news.mongabay.com /2019/08/27)
I brand fanno più marketing che politica ambientale. Del resto, portare su social media e comunicazione promesse di miglioramento e di nuovi materiali, alternativi alla pelle per esempio, aiuta a capire che ne pensa il consumatore e a prepararlo a futuri prezzi maggiorati.
Del resto, è prevalente il fatto che ci si rifiuti di pagare un incremento per essere l'articolo 'verde'.
Il fast fashion contribuisce ad aumentare la domanda di materie prime. Riesce a concentrare il desiderio sui nuovi modelli, spingendo ad entrare in negozio anche due volte al mese per vedere le novità. Avviene da Zara. Ne hanno appena parlato nella settimana della moda di New York. Strategie che comportano lo sfruttamento con salari di sopravvivenza in Bangladesh, Filippine, Vietnam, Etiopia o addirittura in Los Angeles con gli immigrati senza documenti. Chi scrive può tranquillamente aggiungervi zone del Sud Italia.
Per cambiare la situazione il passo della tecnologia dovrebbe accelerare, a Silicon Valley come a New York City.
Modern Meadow ricava pelle in laboratorio senza uccidere, altri fanno seta simile a quella dei ragni etc.etc. (pbs.org /newshour, Sept. 8, 2019)
A proposito di furbi annunci pubblicitari, l'ultimo appartiene alla svedese H&M :<Abbiamo smesso di acquistare cuoio dal Brasile per i rischi ambientali degli incendi amazzonici, legati al nuovo bestiame>. Ha aggiunto che "vast majority of the group's leather originates from Europe". (reuters.com /Sept 5, 2019) Sa però che le concerie europee, italiane in testa, dopo i cinesi sono i grossi clienti dei brasiliani, che gli vendono pelli amazzoniche, parzialmente lavorate, dal wet blue in su.
Succede così che a Shanghai, Parigi, Milano, le fiere di pelli offrano, dietro foglie di fico, materiali in realtà provenienti dalle aree deforestate del Brasile.
Un giro di bugie sottintese e di silenzi pagati..Questa sarebbe moda etica? No.
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